ABOUT US

WE HELP BUSINESSES BUILD BRANDS TO EVOLVE

Who we are

We help you plan and execute your ideas

Established since 1997, YFE is a creative marketing company that offers borderless creative services to many types of businesses and industries.

We offer a cohesive marketing solution to our clients with the aim to achieve effective bottom-lines results. We focus on adding value with unique and innovative propositions.

Together with our in-house talent and our associate partners, we cover various scopes of work including music & entertainment, events & public relations, communications & placemaking.

Over recent years, YFE has expanded its market and forte to include marketing solutions for commercial properties and developments.

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Our Vision and Mission

Our Mission

Our business idea is based on creative marketing solutions that is crafted to suit our clients’ business needs.

Our Vision

To bring creative ideas and solutions for businesses.

WHAT WE STAND FOR

Our Values

Youthful | Focus | Evolve

These are the core values that we bring to our business associates, partners and clients.

YOUTHFUL

We adopt the youthful, bold and diverse approach in our work execution. We bring forth fresh ideas and apply enthusiasm in all we do.

FOCUS

We focus on our result driven deliverables that are of quality, productivity and profitability.

EVOLVE

We are readily evolving and constantly adapting to market changes. In doing so, we develope creative and innovative solutions in meeting our clients’ needs and wants.

SERVICES WE PROVIDE

Our Scope

At YFE, we offer different scopes to help your business and brand to succeed.

Branding Strategy

A branding strategy is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.

Digital Marketing

Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

PR & Communication

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the publics.

Business Research

Business research is the process of gathering relevant information regarding a company’s business activities and using it to maximize profit. Regardless of your experience and knowledge, learning about business research can help you improve your organization’s output.

Events & Placemaking

Placemaking is a multi-faceted approach to the planning, design and management of public spaces. Placemaking capitalizes on a local community’s assets, inspiration, and potential, with the intention of creating public spaces that improve urban vitality.

THE TEAM BEHIND YFE

a team passionate about creativity & Results

Meet YFE’s amazing team

Dato' Leonard Tan

CEO | Managing Director

Datin Krystyn Teh

Executive Director

Everlyn Khaw

Chief Operating Officer

Our Loyal Customers

Brands That We've Worked With

YFE have served many clients from various industries such as automotive, airlines, property developers, banking industry, F&B, hospitality industries, corporation & holdings, manufacturing, retailers and many more.